How to Select the Best Space for your Exhibition Booth?

 

The first thing every exhibitor considers while planning their trade fair participation is the design and construction of their exhibition stand. Blueprint Sp. Z.o.o. is one of the pioneers in exhibition stand construction in Germany and across Europe, that has years of experience in the exhibition industry. We are a professional exhibition booth builder company in Germany that has made a tremendous impact on target audience of our clients at every trade fair through our outstanding, sustainable, and creative exhibition stands.

We understand the importance of having a good stand space in the exhibition hall and how choosing the right space at the venue can actually help increase foot traffic at your booth, which ultimately will help inenhancing your brand recognition in the international marketplace. Now, we will share some of the ‘trade secrets’ here with you which will help you decide the location of your booth to achieve your exhibiting goals:

1.    Concentrate on high foot traffic areas:Let us tell you about some of the areas which have a steady influx of people and can thereby increase your chances to expand your customer base. Stands near the entrance have a high chance of getting a lot of visitors and therefore these spaces are quite costly to rent. Several other high congregation areas in the venue would be near the restrooms, food stations, aisle intersections, and corners. So, if you have the spaces at/near these locations available at the venue, then you should definitely consider renting them.

 

2.    Lock the booth space as early as possible:Exhibition stand spaces must be rented as early as they are available because not only you will be given an early bird discount but you will also have a lot of options for your stand space. So, it is necessary for exhibiting companies to lock the booth space as early as possible otherwise they will be left with less to no choice and have to book an undesired booth space. To avoid this, you should consider renting a space of your choice as early as it becomes available.

 

3.    Preparing budget for the stand:This is one of the most important aspects that every exhibitor must think about early on. Once you have decided on the amount that you can spend on your exhibition stand design, booth construction, promotion of your exhibit, renting a space at the venue, and hiring a professional exhibition stand manufacturer, it becomes very easy to properly plan the marketing strategy for the show and preparing an impressive sales pitch.

 

4.    Drift towards the bigger brands:If you don’t have the exhibition stand space near the high foot traffic areas, it doesn’t mean that you are not going to have a lot of visitor interaction at your booth.All you have to do is look for the big brands on the show floor, find out which spaces are available near them and you are set. Usually, trade visitors seek out the big brands at the fairground and make a beeline to visit them first.So,if you have booths near them, you will get a much high concentration of attendees at your stand too.

 

5.    Research and explore your options:You cannot just take a glance at the entire exhibition floor plan and decide on a space that you think would benefit you the most. If you think so, we’ll advise you to relax and take a closer look. To ensure successful trade show participation, you should consider all of your options.If there’s a high foot traffic booth space available on the show floor but is getting ticked off by other exhibitors due to a pillar or beam near it, then don’t worry about getting yourself that spot. All you need is an experienced trade show booth company that crafts visually stunning, unique, business-driven stands and are capable of covering that pillar you were worrying about with their creativity and expertise.